@article{Atal2020, author = "Nimita Shyamsunder Atal", title = "{APPLICATION OF BIG DATA ANALYTICS FRAMEWORK FOR ENHANCING CUSTOMER EXPERIENCE ON E-COMMERCE SHOPPING PORTALS}", year = "2020", month = "5", url = "https://hammer.purdue.edu/articles/thesis/APPLICATION_OF_BIG_DATA_ANALYTICS_FRAMEWORK_FOR_ENHANCING_CUSTOMER_EXPERIENCE_ON_E-COMMERCE_SHOPPING_PORTALS/12221978", doi = "10.25394/PGS.12221978.v1" }