@article{Mohan2020, author = "Soumya Mohan", title = "{CHOICE OVERLOAD AND PURCHASE INTENTION AMONG MILLENNIAL RURAL AND URBAN CONSUMERS}", year = "2020", month = "5", url = "https://hammer.purdue.edu/articles/thesis/CHOICE_OVERLOAD_AND_PURCHASE_INTENTION_AMONG_MILLENNIAL_RURAL_AND_URBAN_CONSUMERS/12233789", doi = "10.25394/PGS.12233789.v1" }