MANAGING THE CLIMATE CHANGE CRISIS: EXAMINING THE FRAMING OF ONLINE ENVIRONMENTAL COMMUNICATION OF NONRENEWABLE ENERGY COMPANIES FROM AN ISSUES MANAGEMENT PERSPECTIVE
Mackenzie N Breneman
10.25394/PGS.12245492.v1
https://hammer.purdue.edu/articles/thesis/MANAGING_THE_CLIMATE_CHANGE_CRISIS_EXAMINING_THE_FRAMING_OF_ONLINE_ENVIRONMENTAL_COMMUNICATION_OF_NONRENEWABLE_ENERGY_COMPANIES_FROM_AN_ISSUES_MANAGEMENT_PERSPECTIVE/12245492
<p>The purpose of this study was to
qualitatively examine how nonrenewable energy companies frame and manage the
issue of climate change in their online communication, specifically
sustainability reports. The issue cycle framework was applied through a
rhetorical analysis to determine where coal and oil/gas companies place climate
change in the issue cycle and subsequently manage the issue. Coal companies
were determined to place climate change in lower stages of the issue cycle
while oil/gas companies placed the issue later in the issue cycle. The issues
management strategies of these companies also aligned with where they placed
climate change in the issue cycle. This study then sought to understand the
differences between the approaches of coal and oil/gas companies by examining
factors such as financial standing, business models, and each industry’s
publics.</p>
2020-05-04 19:53:54
issue cycle
issues management
nonrenewable energy
rhetorical analysis
corporate social responsibility
environment
Communication Studies