THE INFLUENCE OF MUSIC FESTIVAL EXPERIENCE ON DESTINATION IMAGE AND FESTIVAL IMAGE.pdf (1.1 MB)
0/0

THE INFLUENCE OF MUSIC FESTIVAL EXPERIENCE ON DESTINATION IMAGE AND FESTIVAL IMAGE.pdf

Download (1.1 MB)
thesis
posted on 15.08.2019 by Matthew Corey Mosley

The purpose of this study is to explore how attending a blues music festival can influence an attendees image of the destination, the image of the festival and their intention to return. Predicting attendee behavior intentions have been a constant focus of academics and festival organizers. It has been shown that the festival environment (venue and facilities) are influential, that positive interactions with festival staff and vendors affect attendee satisfaction and depending on the study the aspect surrounding the musical performance can influence future behavior. This study has incorporated an area previously found to be important to attendee satisfaction but so far has not been studied with the other aspects of how a festival performs. This study investigated the influence of those four factors (venue, services, core product and safety) on attendees’ perception of their satisfaction with the festival and the subsequent influence on their image of the destination and festival.

History

Degree Type

Doctor of Philosophy

Department

Hospitality and Tourism Management

Campus location

West Lafayette

Advisor/Supervisor/Committee Chair

Jonathon Day

Advisor/Supervisor/Committee co-chair

Xinran Lehto

Additional Committee Member 2

Barbara Almanza

Additional Committee Member 3

Susan Gordon

Licence

Exports

Logo branding

Licence

Exports